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Because it makes the words G-d and L-RD unpronounceable. We can read the names and know Whom we mean, but cannot pronounce them. The misuse and abuse of any of G-d's Names is anathema [“accursed”] for a Jew. During the third century A.D., the Jewish people stopped saying this name in fear of contravening the commandment "Thou shalt not take the name of the LORD thy God in vain" (Exd 20:7).
From LOOKING for the "o" in G-d!