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Uttering expletives when you hurt yourself is a sensible policy, according to scientists who have shown swearing can help reduce pain.
A study by Keele University researchers found volunteers who cursed at will could endure pain nearly 50% longer than civil-tongued peers.
They believe swearing helps us downplay being hurt in favour of a more pain-tolerant machismo.
Despite their initial expectations, the researchers found that the volunteers were able to keep their hands plunged in the ice water for a longer period of time when repeating the swear word.