Burger King's Super Seven Incher ad: Subtlety is dead, page 1

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ATS Members have flagged this thread 7 times

Topic started on 25-6-2009 @ 01:05 AM by silo13

Subtle? Not!

What’s wrong with this picture?

If it hasn't already happened, today can go down in the record books as the day subtlety died. Burger King's latest advertisement -- for its, ahem, BK Super Seven Incher -- leaves little to imagination or interpretation.

As you can see here, the woman in said advertisement is about to (edit phrase) on a Super Seven Incher with a suggestive tagline that uses the word "blow." Mmhmm, I think it's safe to assume that such humor will only be going over the head of those younger than, oh, about 13 years old. (Sorry, parents!)

The "copy" at the bottom of the ad -- not sure that you can even seen it here -- takes the whole thing even further: "Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER," it says. "Yearn for more.”

"Something long, juicy"? "Yearn for more"? "Mind-blowing"? I think it's all rather glorious, in an I-love-trash kind of way. Who ever cared about cunning, cleverness, and nuance anyway? Blow your mind (and this Super Seven Incher) instead!
Are you even batting an eye at BK's latest, sexually charged ad campaign?

I’m no prude, in fact I live in a culture where nudity is the norm - Everywhere - television, movies, newspaper, billboards...

But it isn’t so in the USA.

I can’t help just sitting here shaking my head over the not so subtly veiled innuendo here.

NO wonder the USA leads the world in obesity.

I wonder how many people - if any - will protest this add?

I say let it stand - I'm sure the World's *lovin' it!*

There, much better.

About all a suggestive add like this is good for is parody.

Maybe that's what was intended and something got out of hand.

But somehow I doubt it.

peace

reply posted on 25-6-2009 @ 01:19 AM by Happyfeet

I dont care one way or the other, I hate fast food all the way around.

reply posted on 25-6-2009 @ 01:23 AM by EnlightenUp

This ad for Quizno's is the first of this type I recall. During the day it was softened up a bit.

YouTube Link

[edit on 6/25/2009 by EnlightenUp]

reply posted on 25-6-2009 @ 01:28 AM by drwizardphd

Haha, I had to have a little chuckle at that.

Burger King has a penchant for putting out tasteless ads. The masked king still creeps me out with his perma-grin. Their most recent televised ad, with the flying pig-man, advertising their new ribs... let's just say I won't be trying those any time soon. I don't know who works in their advertising department but it's time for a make-over.

This actually reminds me of the Quizno's ad for the torpedo sub. "Put it in me". I noticed they censored that one pretty quickly, I imagine it won't be long before this ad disappears as well.

Oh, and subtlety is most certainly dead. The media apparently does not believe the American public has the capacity to understand it anymore, and based on some of the things I've seen and heard over the past few years, I'm inclined to believe they're right.

reply posted on 25-6-2009 @ 01:32 AM by TrueAmerican

Man I swear, I am going to go on an all out campaign to disgrace any woman who isn't as tight as a vacuum hose if this stupid obsession with size keeps up. I get 100 spams a day about damn enlargement pills, and I'm sick of it. And this is coming from someone who...OMG, too much information...

nvm. Enough already!

reply posted on 25-6-2009 @ 01:35 AM by Republican08

This, is trully hilarious, I love it!

Plus it'll only open minds, and shut tight the ones barely open!

Of course, peta or some crazy group out there will protest it, because a advert suggest something is more important then the trillions of dollars the white house wasted.

Dropping the ball guys!

Anyways, I love the advertisement. LMAO, I bet you it'll sell BIG Time!

reply posted on 25-6-2009 @ 01:36 AM by Donnie Darko

Oh yeah, Five Dollar Footlong is exactly the same, i mean hello lmao.

I think around 1999 actually subtlety died. With Viagra commercials and such.

reply posted on 25-6-2009 @ 01:41 AM by silo13

Here ya go -
This sums it allll up...

Almost...

Edit: By the way! The Title is BRAINS not bra, lol! And it's way worth watching.

YouTube Link

peace

[edit on 25-6-2009 by silo13]

reply posted on 25-6-2009 @ 01:43 AM by Republican08

Oh yeah subway trumps this they just more subtle.

"Eat Fresh" think for a minute, whats fresh.

"Foot long" Whats a foot long.

Although, some have eaten something not fresh, and go to subway because it's not made till you order it!

It's advertisment, there are seriously much much better ones out there. Still it'll get people talking, and put BK on the front of everyones mind, thats the marketing goal.

Any publicity is good publicity!

reply posted on 25-6-2009 @ 01:45 AM by paperplanes

I understand the point of applying a dose of sex to advertising for bars, clubs, trendy "see and be seen" dining spots, fashion lines, etc. I fail to see the correlation between fast food and sex. I don't believe anyone thinks, "Oooh, I'm gonna get some tonight!" when they pull up to the take-out window of Burger King. It's just odd and seemingly pointless--the two don't easily correlate in the mind. Am I missing something?

[edit on 25/6/09 by paperplanes]

reply posted on 25-6-2009 @ 01:52 AM by silo13

reply to post by Republican08

Of course, peta or some crazy group out there will protest it, because a advert suggest something is more important then the trillions of dollars the white house wasted.

PETA loves to use *it* in adds.

Remember the add that got banned from the Superbowl...

Here's the url to watch it - I've no idea if it's safe for ATS or not...

LINK

peace

[edit on 25-6-2009 by silo13]

reply posted on 25-6-2009 @ 01:58 AM by elcapitano75

i kind of like this ad, i mean the girl with her mouth open looks so ridiculous that it's more hilarious and could be argued that it's not really sexual just kind of ridiculous. But yeah, we know it's totally sexual, and that's why it's funny (well not that funny but we get it).

The subway video one is hilarious too, and the mercedes one. Man if more ads were like these i might even go back to watching t.v.

reply posted on 25-6-2009 @ 02:43 AM by badmedia

Doesn't bother me, except that the advertisers somehow believe something like that is actually going to make me want to eat what they are selling.

Sorry, I'm not sex starved and good food is what makes me want to eat something.

I notice sex being used to sell products all the time and I just roll my eyes at them. I'm not going to have a fuss over them or try to get them banned, but I think they are pretty stupid and it turns me away more than anything. If other people fall for it, they got what they deserved, and if they don't then maybe the ad companies will get a clue.

Like in Cali right now there is an ad for these motorcycle training courses. I guess you don't have to take some test if you take the course. Well the ad features 2 guys and 1 girl. One guy fails his test, and the girl goes - you shoulda took the course with me. Then she says she is going riding with the other guy, and the guy who failed is all upset. Apparently the moral of the ad is - take our course or you won't get any.

It's just annoying that they really think these kinds of things will work. Or, if they do work, it's annoying that people buy into them. Which might just be the case.

I work on websites for a living. I can do a page that has tons of information, is designed nice and neat and so forth, and as far as generating cash it doesn't make much money. On the flip side, I can have some guy make some stupid site in dreamweaver that is ugly, not much information and so forth - a site that I would close my browser on, and it performs like hot cakes. Go figure.

reply posted on 25-6-2009 @ 02:50 AM by silo13

reply to post by badmedia

I work on websites for a living. I can do a page that has tons of information, is designed nice and neat and so forth, and as far as generating cash it doesn't make much money. On the flip side, I can have some guy make some stupid site in dreamweaver that is ugly, not much information and so forth - a site that I would close my browser on, and it performs like hot cakes. Go figure.

That’s the problem with the *sex sells* trend.

If you don’t fall into that pit and use it - your add gets lost...

Good Luck with your Websites. I’d enjoy seeing some if you want to share. Just gimme a U2U...

Thanks

peace

reply posted on 25-6-2009 @ 02:56 AM by NovusOrdoMundi

Originally posted by silo13
Subtlety is dead

GOOD!

Jesus Christ I'm so sick of the censorship. I'm also completely fed up with the people who complain about things like this.

Unless you abstain from sex, pornography, swearing, and any other "vulgar", "crude", or "cruel" behavior or commentary your entire life, you're only a hypocrite for calling for censorship of such things in advertising, on television, in movies, on the radio, and on the Internet.

You know what I think? I think anyone who understands the real meaning of something like this is old enough to handle it, and anyone who doesn't understand it obviously doesn't need to be shielded from it. So where the hell is the problem here? Who are we protecting? Or are we just mindlessly throwing away our freedom of speech and expression and sanitizing our society to a point of complete desensitization?

I want subtlety dead and I want political correctness dead. Lets just let it all out for a change. Honesty - no matter how harsh or obscene it may be - would benefit us all.

Good job, Burger King! Your food sucks, and you picked an ugly woman, but good work nonetheless.

reply posted on 25-6-2009 @ 02:57 AM by Republican08

reply to post by badmedia

Haha, Idiocracy. At its finest.

It's people, so many people are desperate to get laid, that they'll do anything buy anything, eat anything, wear anything to feel closer to the goal!

Think of all the people who watched 40 year old virgin with a pad and pen taking notes to get laid.

Sex does sell.

Majority of people ATS excluded are desperate and pathetic. That's why BK sales are going to skyrocket.

reply posted on 25-6-2009 @ 03:02 AM by midnightbrigade

My God,

I love it. I like this one better than the bottle of pepsi ejaculating all over Brittney Spears back in 2001. This stuff has been around for years, nothing new, but its all hilarious

reply posted on 25-6-2009 @ 03:03 AM by kyred

reply to post by EnlightenUp

Yeah. Stick it in me. lol. Oh, the sex inspired themes that seem to be needed to sell food. Really, beer commericals have gone past this now. And I remember a shaving creme commerical from the 70's I think it was, where naked women were in the shaving creme.lol. Does anybody buy a product because it involves sexual innuendos? I generally avoid such products, just cuz.

Edited to add, I really enjoyed the Snickers commercial where two guys were eating a snickers bar, each one eating it from the opposite ends, and when the bar was gone their lips touched and one says something like does this mean we're gay? Something like that. I thought it was hilarious. No, I didn't rush out to buy a Snickers bar. I don't like them. lol. I don't like the peanuts. Now, a Milky Way. Well, yum. Especially the dark chocolate version. But sex will not sell me that bar. And if sex is needed to sell that bar, I just might get prudish and not buy that bar.lol. I'm all for sex. Hell, it's fun. It's the reason the human race continues on. Hell, if I want porn, I will log onto a website or actually, gee, interact with another person. lol. But I guarantee you, no product of food or cars, etc., is going to give me an orgasm. lol

[edit on 25-6-2009 by kyred]

reply posted on 25-6-2009 @ 03:07 AM by open_eyeballs

reply to post by silo13

lol..haha that was funny..

gotta luv them germans...

reply posted on 25-6-2009 @ 03:10 AM by open_eyeballs

reply to post by NovusOrdoMundi

here here! gotta agree with this one...

its so hard to sort through all the b.s. these days

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