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Imagine yourself dwelling in the following world:
You live in a safe pleasant and unpolluted community where you actually know your neighbors and interact with them, be it a small town, a suburb or even a city neighborhood. You can easily walk, bicycle or take effective mass transit to your nearby job, giving you time to think or read as you get there.
The work that you do improves our future, benefits your community and means something to you and those with whom you interact. You actually look forward to Monday. The longer that you are employed the more you learn and the more valuable you become to your employer with an increasing level of pay.
Your work schedule leaves you sufficient time to enjoy your friends, family and outside interests. Money isn't a controlling influence in your life because your needs are easily met. Your possessions are few, yet of high quality, thus allowing your home to be smaller and less expensive to own or rent.
You're connected to your surroundings, rather than just dwelling in them, your backyard, for example, provides most of the produce you might need plus a surplus that you can trade with neighbors. You have a stake in your community and participate in local decision making at the Town Council, P.T.A. and other grass roots organizations.. You buy what is necessary in nearby establishments whose owners are known to you and live in your community. If you have children, they walk to a nearby well-funded neighborhood school in safety and then learn authentic social skills as they interact with a community of honorably employed adults when away from school.
Occasionally you need to travel to a large store on the edge of town. You do this on a free shuttle bus or perhaps in a simple, older vehicle, the use and costs of which you might share with others or a car that you rent only when you need it, thus preserving for yourself the weeks or months that it takes to earn the thousands of after-tax Dollars that owning a new car would take away from you each year. Your interests, the things that you really like to do with your mind and your hands, all the possibilities of your life, are there to be explored because you have the time.
Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires. Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar. His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom...
It is in the interest of product advertisers and marketers that the consumer's needs and desires never be completely or permanently fulfilled, so the consumer can repeat the consumption process and purchase more products.
Made-To-Break products are more beneficial to the producer, marketer and thus the entire market. Thus, planned obsolescence is embedded in the manufacturing and marketing process of new goods and services.
It is also profitable to the producer to make their products part of a continuously changing fashion market. By doing this, items that are still in good condition and can last for many years are deemed in need of constant replacement, in order to keep in synch with current fashion trends.
In this way, steady profits are assured for this self-perpetuating system, but consumers are not comfortable or satisfied for a significant length of time with what they own.
Originally posted by woodwardjnr
I have started to use a service called freecycle, basically going to rich peoples houses in london who want to get rid of stuff they no longer use. They feel like their doing a good "green" thing and dont really need the money. I can pick their stuff up which saves them money and time.I have decked out the whole house. No need to buy new stuff