Is anyone else noticing an unusually high amount of sexist beer commercials?

I'm curious to your take on this. I guess maybe I wasn't aware of the sexist beer commercials until now. I watch TV every now and then. I notice an overwhelming amount of sexist commercials for beer always featuring some kind of sexual fantasy or some kind of revealing thing and they're all about sex. Some even go over the top. They keep doing it over and over I think to try to drill the message into you that drinking beer makes you sexy. They can market their product that way I suppose. It's just that I'm noticing an increase in these kinds of advertisements. I see a lot of them. I think I'm seeing more and more of them now though than I did before. Is anyone else seeing this? I just find it strange. It's more strange to me that people aren't complaining about how overtly sexist these commercials are.

[edit on 14-6-2009 by Frankidealist35]

people noticed, people complained or have been complaining for years and years.

The thing is the people who like them outweigh the people who complain and sex will help sell almost anything (shampoo even??) and for ad agencies and the companies that hire them what they are after is the profit.

[*SNIP*]

edit : I should add that the reason people probably complain less or seem to complain less is that obviously, previous complaints go unanswered or unresolved. Sometimes people just get tired fighting a losing battle and move on to complain about other things.

[edit on 14-6-2009 by Brainbow]

Mod Edit: Sexually explicit language removed.

[edit on 6/14/2009 by AshleyD]

Now that you mention it, I have seen a whole lot LESS sexist beer commercials. Most of the beer commercials these days in my area are either centered on the brewer's accomplishments (Sam Adams, Guiness) or are centered on chilling out and enjoying life (Corona). But then I think American Pilsners are crap, so I don't usually pay attention to those commercials anyway..lol

Beer commercials, and just about everything else, have been sexist since the dawn of television and in print before that.

Its like that annoying little noise somewhere off in the distance, eventually you just don't notice it anymore.

I think the sexism is way down in beer commercials in the states too. If you want to see sexy beer commercials go to Latin America. Woman there don't complain about the commercials. They still like to be seen as sexy. They get dressed up and wear high heels to go to the bank and shopping, they still like men opening doors for them and they don't get offended when a man tells them they have a nice figure.

reply to post by Frankidealist35

yes .you know the sleaze bags in the advertising indust. will do what ever
they have to when it comes to sales. seems to get worse all the time and
i'm so stoked.

reply to post by rogerstigers


Sam Adams is a lager.

Other than that, I have to agree with you. Beer commercials revolve around so many other things now. We have the Coors commercials, which are about venting, being ice cold, or taking sound bites from football coaches. Bud showing the horses and American tradition, even though they are foreign owned. Not as much sexism in beer commercials as before. Lots of humor though.

It's simple, "sex sells". It is sort of funny when you think about it. A lot of our varieties of beer came from monks. Imagine for a moment, sexy monks, wait, no.. Stop thinking that.. unless you like that.. I will let you know I have been drinking beer..

reply to post by etombo


UG.. Rule #17 Violation

Rule # 17 -- Some things should never be visualized.

reply to post by rogerstigers


How do I repay this debt?

There are far worse things on T.V. than a miller light commercial...I can't see how this affects you but the idea of beer goes to party...which then goes to women (for some men). Those commercials are approved before hand and any risque joke is usually far above people's heads and especially children and even teens...


I'm more upset at seeing Viagra commercials, Pregnancy Pill commercials that describe the side effects in full detail and those animal abuse commercials that show the worst of the worst. Especially when I'm eating!

A fat guy imagining a cold beer being served by a waitress with a big rack is no concern of mine. And what world do we live in when someone can't think like that?

Originally posted by etombo
It's simple, "sex sells". It is sort of funny when you think about it. A lot of our varieties of beer came from monks. Imagine for a moment, sexy monks, wait, no.. Stop thinking that.. unless you like that.. I will let you know I have been drinking beer..

Now I am going to have to drink a half case of Corona to get this image out of my mind!! Thanks!!

Nope, I haven't noticed more sex in beer comercials. I have noticed less sex in beer commercials. Now, however, the shows they advertise on, that's a diffferent story.

Honestly, I've been seeing alot less sex driven beer commercials than there used to be.

Five years ago it seemed every beer commercial was just some girl with a nice rack and the only thing that was different was the logo on the bottle.

Now they actually seem to be branching out. Budweiser's "American Tradition", Coors "Frosted Brewed", etc.

reply to post by AceOfAces


Heh, you know I can remember a time when I didn't know what Priaprism was. Ahh, the good ol days.

Yes, it is getting more prevalent and pointless, a lot of times people in the ad industries are also making fun of their clients (!) or the public so never take it personally. More pay seems to breed more discontent, ad workers are a miserable bunch, just ask any cameraman or producer!

If you think the US is bad, watch South American or Japanese tv, their commercials border on pornography. You'd be surprised at the kinds of shows that air too. Not sure if it is still on but one of the most popular shows in the Czech Republic was slow motion, zoomed in shots of bouncing breasts synced to classical music, I kid you not! We used to pick it up on satellite and it was hysterical, how could you be offended by something that blunt? Not to mention the British classic, Spot the Willie, where a naked man holding a balloon marched around in time to music and the audience was supposed to "spot" it when he switched balloons. VERY funny! And retarded of course....

If you want to see quality ads, go on Youtube and look up some of the stuff coming out of Indonesia and Thailand, they produce excellent work. Two of them were voted as the world's best commercials (they were for life insurance) but bring Kleenex, they will make you cry.

With record unemployment, people need something in their downtime.
I think AL Bundy said it best, "Pretty women make us buy beer, ugly women make up drink beer."

I agree with everybody saying that there actually seems to be a lot less sex in beer advertising than there has been in years.

In response to some other common misconceptions that we in the ad business see pretty frequently, we love our jobs. I very rarely see an unhappy ad person. Production people (cameramen and producers), on the other hand, are generally miserable. Imagine if your dream was to produce and direct hollywood movies and you were doing commercials for a living!

Also keep in mind that no matter what the advertisers come up with, the client ALWAYS has the final say. There have been hundreds of times that the ad guys go to a client with a great idea and the clients want something "sexier" because they think it sells their stuff better.

Originally posted by etombo
It's simple, "sex sells". It is sort of funny when you think about it. A lot of our varieties of beer came from monks. Imagine for a moment, sexy monks, wait, no.. Stop thinking that.. unless you like that.. I will let you know I have been drinking beer..

You have been charged with violating
MANLAW charter 1 (Viewing a MANMONK as being hot, sexy, or delicious.)

What say ye to these charges ?

LMAOOOO at sexy monks.

Bunch of deniers. We all know if I had not brought it up one of you would have started talking about it.