reply to post by jkrog08
Only if they wanted to keep the competition amongst themselves. There certainly couldn't be a declared "winner" if nobody knows who's playing.
Originally posted by lpowell0627
reply to post by 12.21.12
Why a hummingbird?
If you can name a viral marketing campaign that continued for months, let alone years, that was kept "secret" during its entire duration and then revealed to shouts of "aha" -- then I will consider that as a possiblilty.
marketing only works when the message is clear.
Well, months is easy. I operate a business that ran a billboard viral campaign a number of years ago that did indeed run for 6 months before the reveal. This was a local campaign developed in a city of roughly 185000 population.
I can certainly imagine a large campaign unfolding over a number of years.
In the end, I only really have questions.