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Originally posted by lpowell0627
reply to post by 12.21.12
Why a hummingbird?
If you can name a viral marketing campaign that continued for months, let alone years, that was kept "secret" during its entire duration and then revealed to shouts of "aha" -- then I will consider that as a possiblilty.
marketing only works when the message is clear.
Well, months is easy. I operate a business that ran a billboard viral campaign a number of years ago that did indeed run for 6 months before the reveal. This was a local campaign developed in a city of roughly 185000 population.
I can certainly imagine a large campaign unfolding over a number of years.
In the end, I only really have questions.
Originally posted by Tamale_214
Advertisers tend to want to confuse people a little bit, if the message is too clear the brain automatically tunes it out and the advertisement is ineffective.