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Norway's Statoil petroleum company is set to establish the world's first floating wind turbine off the country's coastal area.
According to the company's Alexandra Beck Gjorv, Hywind will "help move offshore wind farms out of sight" and push offshore wind farms farther away from areas where they cause disruption.
Offshore wind farms are more expensive than land wind farms, but floating turbines will not cost more than fixed ones over time, insisted Ms Gjorv.
This would also promote military radar operations, the shipping industry, fisheries, bird life and tourism, she said.