Originally posted by cautiouslypessimistic
All I see are ATSer's SAYING its a commercial. I don't see any actual proof of that. Why is it that if an ATS claims something is false, we all buy it, but anyone else calls a conspiracy theory a hoax, and we challenge it to the end?
As I already said, the evidence proves to me that it's fake, but I need a little more than the word of someone on the internet as proof.
SWEDEN – The advertising bureau behind a novel advertising campaign for Sweden’s largest fund company AMF Pension has won a prestigious prize lauding the campaign’s success in making young people think about pensions.
This year's Media Lion Grand Prix at the Lions awards in Cannes was presented to Forsman & Bodenfors, a Gothenburg-based advertising bureau, for the ‘MMS’ campaign created for AMF - a multi-platform advertising campaign which managed to engage a young target audience in the idea of building up a pension.
Interactivity with its audience was the key to the campaign which invited young Swedes to upload photographs of themselves on a website or send them via MMS and have them reworked to show what they might look like aged 70.