Car companies make money by volume.
So they basically stamp out the same piece parts and reconfigure them into different Brands in order to increase profits.
Look at the muscle car era for example. The early Muscle Cars such as the GTO.
What was a GTO ? A Pontiac Tempest Lemans sedan (meaning bucket seats) with a GTO option meaning bigger V8 engine, suspension and badges. But
thousands more than the standard Tempest.
What was a Plymouth Roadrunner ?
A plain jane Plymouth Satellite with a bigger Engine, suspension and Badges....
My people used to by the basic sedans and outfit them as GTOs .....and were called Sleepers.
Performed like a GTO but said Lemans on the side....for alot less than paying for the GTO badges.
AND saved you alot on your Insurance Premiums !!!
A Chevy Tahoe, GMC Yukon or a Cadillac Escalade are essentially the same vehicle.
The only difference being, the badge on the grill, the plastic grill itself and possibly the engine options.
If you were to take them apart they're essentially the same vehicle.
A Cadillac Truck ?!
Don't make me laugh, it's a marketing solution to use existing Truck parts and merely place a Cadillac badge on front and rear for Profit !
That's why you can bolt on a Cadillac Grill to a GM Truck for example...
It's as if you could take a $20. out of your wallet ....add a zero to the "20" instantly making it worth $200. !!
Wouldn't you do it , If you could ?!
This is essentially what the car companies are doing.
And That's also how the Car companies make money.....It's called Badge Engineering.
edit on 6-6-2011 by nh_ee because: typos