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The company announced on February 13, 2009, that it would operate under the new name "Xe". In a memo sent to employees, President Gary Jackson wrote that the new name "reflects the change in company focus away from the business of providing private security." A spokesman for the company stated that it feels the Blackwater name is too closely associated with the company's work in Iraq. Spokeswoman Anne Tyrrell said there was no meaning in the new name, which the company spent over a year to arrive at in an internal search.
Company officials announced Friday that the group of businesses formerly called Blackwater Worldwide will now be known as "Xe," pronounced like the letter Z.