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MILITARY ACTION FIGURES TO HIT SHOPS
The 10-inch soldiers, sailors and pilots come with authentic looking camouflage gear and weapons. Vehicles will also be available, such as a tank with spring powered gun, a VTOL Fast Jet with opening cockpit for the pilot, retractable landing gear and detachable spring-loaded wing missiles and a remote control hovercraft which travels over water and land. A spokesman for the Ministry of Defence said: “We are rightly proud to be celebrating our Armed Forces through the production of these new action figures. “These toys showcase our people and equipment and this commercial recognition proves the high level support for our forces among the British public.”
The term "action figure" was first coined by Hasbro in 1964, to market their G.I. Joe figure to boys who wouldn't play with dolls. G.I. Joe was initially a military-themed 11.5-inch figure proposed by marketing and toy idea-man Stan Weston. It featured changeable clothes with various uniforms to suit different purposes. In a move that would create global popularity for this type of toy, Hasbro also licensed the product to companies in other markets.