reply to post by TurkeyBurgers
It's very interesting, those people you see are most of the time very ridged conformists in their day to day lives - they're bankers, estate agents,
house wives, etc but yet when they go to church the preacher sermonizes about 'speaking in tounges' which is a religious practice which predates
christianity in which the devout are so taken by the POWER OF DA LOOOOOORRRRRRWWWAAARRRDDDD that they speak nonsense which only god can understand,
the concept being that by transcending human limits we can truly be honest with god (yes i know gods cool enough to know what we mean anyway, he's
suppose to know everything)). So everyone goes crazy and starts acing like drunken (i'm a drinker but i NEVER got THAT drunk i turned into one of
them, and believe me i've tried

) fools.
Anyway there are a few non-religious ideas about this,
The science of mentalism answer would be that the authority figure slowly gets them into a state of religious hypnosis - the most common form of
hypnosis, complete trust is placed in someone who has 'divine power' thus turning off any of the brains natural protection systems. The leader, a
skilled speaker will then feed subliminal and proliminal messages to the crowd who mentally confused by their surroundings are more open to
suggestions of how to act from their peers. The leader himself slowly provides a more idiosyncratic set of actions, those inside the crowd who are
open to suggestion then begin to subtly (and subliminally) mimic his actions, the rest of the crowd who aren't entirely enticed by the leaders gentle
hypnotism will take their cues from their peers. Over time the entire crowd will get rapped up in what is commonly known as 'religious fever' this
is when the leader can make a crowd of otherwise sober people scream and dance in the pews or all hug in a massive grinning man chain.
A very interesting thing to notice which is very clear at the end of the video is the rythmic tonal undulations made by a large section of the crowd,
this could quiet easily be as simple as a sexual response to the strange hormonal levels the devout are feeling but it could also just as easily be a
form of harmonic communication, much like at a drum circle or battle cry. Almost all throughout history every group of people have developed some
system of harmonization before hunting or going to war, think of the Vikings bashing their swords against their round shield or the famous All Black
pregame dance -to scare the enemy is part of the reason but no doubt the mutual activity and unity of spirit helps the participants to move into a
more effective 'attack mode' - humanity's most powerful and important trait is that we listen and learn from each other, even on a biological
level.
As someone who knows well the bottom of a bottle i can assure you that without a question of a doubt the most important part of drinking is who you
drink with. A pub or club is much like the church in the video, a group of people sit together and consume a mildly intoxicating substance for a
length of time, slowly taking cues from each other they slip into a 'drunk state' -of course the physical effects of alcohol help to convince them
that they are 'drunk' and so with the excuse of drunkness they allow themselves (on a subliminal level) to 'act up' - alcohol acting in the way of
the preacher, hehe who would'a thunk it?
So anyway these people are raising the levels of certain brain chemicals, so i don't have to get into complex stuff i'm just going to call it 'The
Happy Chemicals' but it's a very complex mix of dopamines, epinephrines, Serotonins, etc. The leader leads by acting a step further along the chain
as it were, he seems to be having a whale of a time as if under the effects of a drug - the suggestive in the audience see him and follow suit, thus
increasing their happychems which then convince the rest of the crowd that its the 'norm' to have these raised levels, the leader then pushes
himself to a slightly more intoxicated level and the cycle repeats.
Basically these people are using a group psychosis to elevate happychem, much like how a group of people who are told they're on drugs despite being
given sugar pills acts as if they're on drugs.