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Anyone reading this post is likely to be someone who spends some, if not all, of his or her time at work trying to make use of social media to market products & brands. We spend hours trying to maximize the benefit for our employers or clients from sites such as Facebook, YouTube & Twitter as well as the millions of blogs that litter the web. And yet I’ve started to wonder whether these very activities might not result in exactly the opposite result to the one we’re hoping for....
Presumably, the videos YouTube is already monetizing represent the best content available, with diminishing returns as they reach deeper and deeper into a repository rife with copyright violation, the indecent, the uninteresting, and the unwatchable. Hulu claims to be charging a $30 CPM, of which roughly 70% goes to the copyright holder. Averages for other proprietary content hover around the $10 CPM mark. CPMs for user-generated content, assuming you can attract the advertisers, tend to be measured in fractions of a dollar.
The researchers describe development of a new approach to proteomics data analysis called ViPDAC (virtual proteomics data analysis cluster) that uses Amazon Web Service's inexpensive "cloud computing" service. It allows people to rent processing time on Amazon's powerful servers. The study describes one data analysis that took less than 6 days with ViPDAC, but would have required 140 days on a desktop computer. "For researchers currently without access to large computer resources, this greatly increases the options to analyze their data. They can now undertake more complex analyses or try different approaches that were simply not feasible for them before," the report states.
Cloud Computing Brings Cost Of Protein Research Down-to-earth