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Originally posted by The Shade
Could be about disclosure. But why would they use TV Adverts and Films to disclose something. If they want us to know something they will tell us upfront and provide support for it!
In addition to contextual targeting, online advertising can be targeted based on a user's past clickstream. For example, if a user is known to have recently visited a number of automotive shopping / comparison sites based on clickstream analysis enabled by cookies stored on the user's computer, that user can then be served auto-related ads when they visit other, non-automotive sites.