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Well, speaking from experience, you can't really "wake" someone up.
After I first began reading and understanding things from a realistic perspective, I'm sure I terrorized my friends to no end with shocking stories of cover-ups, complicity and conspiracy. All I have to do is go back and read the first few months of my posts on ATS to see how ardent and passionate I was about rattling cages and ringing the bells to wake up the sheeple.
But, I'm older and wiser now and have learned just how true the old axiom is - you can lead a horse to water but you can't make it drink.
In other words, until your friends and family are ready to see things for what they really are, you will likely only sound like a raving lunatic with a one-track mind when trying to persuade them otherwise. Just be patient and ready for their "AH HA!" moment - for it will surely come - and then you can hold their hand and offer them a stiff drink.