It looks like you're using an Ad Blocker.
Please white-list or disable AboveTopSecret.com in your ad-blocking tool.
Some features of ATS will be disabled while you continue to use an ad-blocker.
Located in the Netherlands, Fitness First took it upon themselves to use a different approach to marketing their clubs - public shaming. When someone sits on a bench to rest while waiting for the bus, the ad literally shows the person's weight in red numbers for the world to see.
Don’t we already have enough young girls starving themselves, and purging to try and match the photoshopped images in popular magazine without reaffirming their fears of unacceptability by publicly announcing to the world that they don’t measure up? The diet and exercise industry could care less about the emotional trauma that they create because their end goal is always profit. In these industries we can see the prefect connection of patriarchy and capitalism and the ways in which they collude to not only keep women poor but enforce a constant need to conform to the male gaze.
Originally posted by sadisticwoman
a wider availability of cheaper, healthy, delicious foods will help slim people, not shaming them into oblivion.
[edit on 20-3-2009 by sadisticwoman]