In his book Social Theory and Social Structure, he conceives of a bank run at the fictional bank of Cartwright Millingville. It is a typical bank,
and Millingville has run it honestly and quite properly. As a result, like all banks, it has some liquid assets (cash), but most of its assets are
invested in various ventures. Then one day, a large number of customers come to the bank at once—the exact reason is never made clear. Customers,
seeing so many others at the bank, begin to worry. False rumors spread that something is wrong with the bank and more customers rush to the bank to
try to get some of their money out while they still can. The number of customers at the bank increases, as does their annoyance and excitement, which
in turn fuels the false rumors of the bank's insolvency and upcoming bankruptcy, causing more customers to come and try to withdraw their money. At
the beginning of the day—the last one for Millingville's bank—the bank was not insolvent. But the rumor of insolvency caused a sudden demand of
withdrawal of too many customers, which could not be answered, causing the bank to become insolvent and declare bankruptcy. Merton concludes this
example with the following analysis:
“ The parable tells us that public definitions of a situation (prophecies or predictions) become an integral part of the situation and thus affect
subsequent developments, This is peculiar to human affairs. It is not found in the world of nature, untouched by human hands. Predictions of the
return of Halley’s comet do not influence its orbit. But the rumored insolvency of Millingville’s bank did affect the actual outcome. The prophecy
of collapse led to its own fulfillment.
The Meme has been planted, the mind virus,
It is everywhere, Hollwierd bombards us with end of the world scenarios and apocalyptic dramas, we have been waiting for the end, since the beginning,
But all these things are only the beginning of the birth pains."
Babel was called the "beginning"
"Then they said, 'Come, let us build ourselves a city, and a tower with its top in the heavens, and let us make a name for ourselves; otherwise we
shall be scattered abroad upon the face of the whole earth.'" (Genesis 11:4). God, seeing what the people were doing, confounded their languages and
scattered the people throughout the earth.
Millenium pass, kings and kingdoms rise and fall.
The "The prince of the power of the air" (Ephesians 2:2)., arrives on the sceen
Satan must employ his "rhetorical ability" to organize his followers;
"justify the ways of God to men." Satan, Beelzebub, and the other rebel angels are described as lying on a lake of fire, from where Satan rises up
to claim hell as his own domain and delivers a rousing speech to his followers
"Better to reign in hell, than serve in heav'n.
Of man's first disobedience, and the fruit
Of that forbidden tree, whose mortal taste
Brought death into the world . . . .
Sing heav'nly Muse . . .
. . . what in me is dark
Illumine; what is low, raise and support;
That, to the height of this great argument,
I may assert Eternal Providence
And justify the ways of God to men.
Paradise Lost, Book I.
[edit on 103131p://bWednesday2009 by Stormdancer777]