posted on Apr, 15 2004 @ 09:51 AM
Adult 'Happy Meals' offer salad, no prize
CHICAGO, Illinois (AP) -- Coming soon to a McDonald's near you: Adult Happy Meals, featuring salad, bottled water, pedometer and a little bit of
advice: Walk more.
The hamburger giant outlined plans Thursday to introduce the "Go Active!" meals for grown-ups at all 13,500 of its U.S. restaurants May 6 along with
other steps designed to make its fare -- and its image -- more healthy.
A target of obesity lawsuits and a magnet for criticism that fast food is unhealthy, McDonald's Corp. also launched a marketing blitz to address
health issues head-on and tout new diet-conscious options at its outlets.
Michael Jacobson, executive director of the Center for Science in the Public Interest, credited McDonald's with taking "some small steps in the
right direction" Thursday but said they don't go nearly far enough.
I can't believe this one... but I guess it is a neat marketing idea !