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Playboy posts steep loss, will consider company sale

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posted on Feb, 18 2009 @ 02:43 PM

NEW YORK (Reuters) - Playboy Enterprises Inc, publisher of one of the world's best known adult magazines, posted a wider fourth-quarter loss, hurt by $157.2 million in restructuring and other one-time costs, as well as weaker-than-expected revenue.

The company, which posted a net loss in each quarter of 2008, also said it would be open to discussions about an outright sale of the company, or changes in the strategic direction of the flagship Playboy Magazine.

Net loss for Playboy, which in recent months has seen a management shake-up including the resignation in December of longtime Chief Executive Christie Hefner, was $145.7 million, or $4.37 per share. This compares with a loss of $1.1 million, or 3 cents a share, in the year-ago period.

Even tough times at Playboy.........

posted on Feb, 18 2009 @ 03:04 PM
Does the sale include the mansion and all of Heffs girlfriends?

Because we all know they won't be around once he goes broke, but I'm sure the new owner could enjoy their company.

posted on Feb, 18 2009 @ 03:06 PM
reply to post by Cloudsinthesky

Sign her to do a photo shoot and the problem is solved...

posted on Feb, 18 2009 @ 03:15 PM
This is not really surprising considering our economic position and the age of hefner. The company has been losing ground for a while now and the thought of the owner keeling over probably doesnt help its stock.

[edit on 18-2-2009 by TooManyHumans]

posted on Feb, 18 2009 @ 03:20 PM
Well, at least millions of pimply faced teenage boys can use their stock of Kleenex to dry their tear-filled eyes.

posted on Feb, 18 2009 @ 03:22 PM
It might also be that the age of easy access internet porn is cutting into Playboy revenues.

Another line.

posted on Feb, 18 2009 @ 03:33 PM
It would have to be.
Free porn is all over here even when you don't want it.
How could someone like playboy survive?

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