As someone who has responded to emergencies numerous times I think I understand the logic behind this project. True most of my responses have always
been in Manhattan where it's fairly easy to find the address of the 40 story apartment building you're going to

, but at the same time I've also
found myself upstate pointing a spotlight out towards houses because the owner of the house doesn't understand that his beautifully carved house
number doesn't glow in the dark. A simple sign with your address on it on a reflective material helps tremendously. Personally I've always
encouraged it, and to be quite honest, if someone is to paranoid to install a visible house number, be my guest. Just don't whine when it takes a
firetruck or ambulance an extra 5 minutes to find where the hell you are. Those 5 minutes might be important.