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HITLER and Mussolini both had the ability to bend millions of people to their fascist will. Now evidence from psychology and neurology is emerging to explain how tactics like organised marching and propaganda can work to exert mass mind control.
Scott Wiltermuth of Stanford University in California and colleagues have found that activities performed in unison, such as marching or dancing, increase loyalty to the group. "It makes us feel as though we're part of a larger entity, so we see the group's welfare as being as important as our own," he says.
Wiltermuth's team separated 96 people into four groups who performed these tasks together: listening to a song while silently mouthing the words, singing along, singing and dancing, or listening to different versions of the song so that they sang and danced out of sync. In a later game, when asked to decide whether to stick with the group or strive for personal gain, those in the non-synchronised group behaved less loyally than the rest (Psychological Science, vol 20, p 1).