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As part of a rebranding effort, KFC Corp. worked with an event marketing company to have its 87,500-square-foot Colonel photographed from space by GeoEye's IKONOS satellite as it passed over the site.
Originally developed to serve more serious business and government purposes, the satellite imagery industry is eager to broaden its reach into more whimsical uses. GeoEye spokesman Mark Brender calls "astro-tising" or "astrovertising" projects like KFCs "a creative way to use space-based technology."
Originally posted by eldard
Cool. They are advertising the Blandest Chicken in the World into space.