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A team of researchers led by Yasuharu Tokuda from St. Luke's International Hospital and Takashi Inoguchi from Chuo University, both in Tokyo, used data from a survey of 39,000 people to investigate the relationships between trust and self-reported health. Tokuda said, "This study is the first to analyze this relationship. Our findings suggest that mass media programs can contribute towards better health, especially among those people who have trust in mass media. The media need to recognize the importance of their important social role in terms of public health". Slightly over 50% of the Asian participants reported that they 'trust a lot' or 'trust to a degree' in mass media.