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Q: What is CATI?
A: CATI is the use of computers to automate the key activities of a telephone interviewing facility. It stands for "computer-assisted telephone interviewing."
The most important aspect of a CATI system is that it uses computers to conduct the interviews. Because a computer controls the questionnaire, skip patterns are executed exactly as intended, responses are within range, and there are no missing data. And, because answers are entered directly into the computer, data entry is eliminated - data analysis can start immediately.
But interviewing is just a part of the way a facility can automate. It can also use computers to handle the administrative and telephony functions associated with interviewing, such as sample management, quota control, call disposition monitoring, productivity reporting, Rapid Dial or predictive dialing, interviewer monitoring and rating, and voice capture. Because the computer does record keeping automatically, your interviewing facility can operate more efficiently and you can get accurate, instantaneous information on the status of studies at any time.
Originally posted by deepred
People should also be aware that when you are put on "hold" and you can no longer hear what is going on at the other end does not mean that you are not being listened in on.
Be careful of what you say or what is being said around you when on hold.