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The subject matter of the articles is loosely woven about themes in philosophy, creativity, artificial intelligence, typography and fonts, and important social issues. The volume is substantial in size and contains extensive notes concerning responses to the articles and other information relevant to their content. (One of the notes--page 65--suggested memetics for the study of memes.)
Major themes include: self-reference in memes, language, art and logic; discussions of philosophical issues important in cognitive science/AI; analogies and what makes something similar to something else (specifically what makes, for example, an uppercase letter 'A' recognisable as such); and lengthy discussions of the work of Robert Axelrod on the prisoner's dilemma and the idea of superrationality.