First of have we not already learned from psychology that subliminal messaging doesn't work?
I've played WoW off and on since it came out, and I am currently playing. I will admit it does have an addictive quality; but I don't believe that
subliminal messaging is Blizzards method of causing consumers addiction.
In my opinion, from the persective of someone who has played the game, the addiction comes from the fact that the game is a constant grind. You need
to kill, level up, quest, obtain currency, get gear, join guilds, participate in raids, level up proffessions, etc.
People want their character to be the best, no one wants mediocre in video games. So they work on getting this piece of gear, or getting to that
level, and the game constantly updates gear and levels and content, causing a desire to keep on grinding for that next upgrade.
As far as WoW destroying personal relationships, demotivating, and causing the loss of jobs. I would have to disagree with that idea because I have
whitnessed the exact opposite.
I live far away from my home town because of the university I am attending, and WoW helps me keep in touch with old friends. I get to hang out with
them online and social network with them even though I'm distant. My dormmates and I connected playing the game and have since become best of
friends. I don't stay in every night to play the game or lock myself in my room. I, like majority of people, still go out on friday night and
saturday night. I still go for jogs, I still work out at the gym, I still play hockey, I still enjoy real life, and maintain a job and personal
relationships. But WoW gives me a chance to escape every now and then, and spend some time with my friends that I do not get to see often.
In all honosty, I wouldn't be playing the game if my frends back home weren't playing, because to me WoW is a form of social networking, not just a
money consumer.
And if you're smart, you find ways to make others pay for that monthly fee