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In 1675, London bookseller Thomas Guy sought a way to market Bibles to the largest possible audience. Under contract from the University of Oxford, he designed a new edition thatin addition to eye-catching illustrationsincluded a timeline of biblical events developed decades earlier by Irish archbishop James Ussher. Through meticulous research of the nuances of who begat whom and when, Ussher had determined that the world began at six oclock in the evening on Saturday, October 22, 4004 B.C.E. Guys Bibles flew off the stands, and Usshers chronology, including his date for Creation, became so widely accepted that authorized Church of England publications reported it for centuries.