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In 1675, London bookseller Thomas Guy sought a way to market Bibles to the largest possible audience. Under contract from the University of Oxford, he designed a new edition that—in addition to eye-catching illustrations—included a timeline of biblical events developed decades earlier by Irish archbishop James Ussher. Through meticulous research of the nuances of who begat whom and when, Ussher had determined that the world began at six o’clock in the evening on Saturday, October 22, 4004 B.C.E. Guy’s Bibles flew off the stands, and Ussher’s chronology, including his date for Creation, became so widely accepted that authorized Church of England publications reported it for centuries.