..snip..
The Hamas web operation has also sprung into action online. The group has relied on shocking images of civilian casualties taken by local media workers to rally people to its cause. The images have also been placed on Islamist websites, along with messages calling for Israel's destruction.
Hamas-supporting hackers have launched their own guerrilla conflict, targeting Israeli-run websites of all descriptions with around 300 reportedly defaced or taken offline in the first weekend of the conflict alone.
Nevertheless Hamas has produced nothing to rival the organisation and sophistication of Israel's PR war. Explaining the focus on information, Israeli military spokeswoman Major Avital Leibovich said: "The blogosphere and new media are another war zone and we have to be relevant there."
Analysing the online blitz, Israel's media says the country's focus on using the internet to put across its side of the story can largely be explained by two factors.
It is claimed that, during the 2006 Lebanon War, Israel's inability to put across its 'party line' contributed to the immediate pressure it faced to abandon its operation.
It is also felt that Israel is particularly keen to use the internet as an alternative to more traditional sit-down interviews with international television stations and media outlets because many mainstream stations are slated as being unsympathetic.
Declaring that Israel was winning its online PR war, the English-language daily The Jerusalem Post said that its presence both online and in the international media had left Israel with vital breathing space in the international arena.
Even here at ATS battles are being fought. However, it's good that the parties here seemed to have reached a truce
I know that a couple of days ago the site of Israel's newspaper Haaretz was hacked for some time, and as you can see both parties (Israel and Hamas) are heavily engaged in PR propaganda wars.
Back in 2006 I was rather amazed when I first read about Israel's cyber army:
Israel backed by army of cyber-soldiers
WHILE Israel fights Hezbollah with tanks and aircraft, its supporters are campaigning on the internet.
Israel’s Government has thrown its weight behind efforts by supporters to counter what it believes to be negative bias and a tide of pro-Arab propaganda. The Foreign Ministry has ordered trainee diplomats to track websites and chatrooms so that networks of US and European groups with hundreds of thousands of Jewish activists can place supportive messages.
In the past week nearly 5,000 members of the World Union of Jewish Students (WUJS) have downloaded special “megaphone” software that alerts them to anti-Israeli chatrooms or internet polls to enable them to post contrary viewpoints. A student team in Jerusalem combs the web in a host of different languages to flag the sites so that those who have signed up can influence an opinion survey or the course of a debate.
technology.timesonline.co.uk
(visit the link for the full news article)

