My Tipper moment: Grand Theft Auto IV

I'm sure it's a good laugh, you get to work with some hoods and kill others. But there is one part of the advert:

'You kill one of your friends or get killed yourself' as a philosophical question.

This is RAND and Nash's 'F**k you buddy game.' What is the British Advertisment, ie Trading Standards doing allowing this through, this has nothing to do with trade.