They've gotta get the fear in there early, so people can panic about 2012 and "do what they're told" by TPTB.
All the fear about 2012/2013 is created to keep us from jumping on the Big Boat.
2012 is the end of the Mayan Cycle, we all know that. It's the end of the Old World, beginning of the New World.
Why don't they call it "2012: the Beginning of the World"? Because doom sells papers.
[edit on 13-1-2009 by coney]