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· Put on the right face. Cultivate a condescending air that suggests that your personal opinions are backed by the full faith and credit of God. Employ vague, subjective, dismissive terms such as "ridiculous" or "trivial" in a manner that suggests they have the full force of scientific authority.
· Portray science not as an open-ended process of discovery but as a holy war against unruly hordes of quackery-worshiping infidels. Since in war the ends justify the means, you may fudge, stretch or violate scientific method, or even omit it entirely, in the name of defending scientific method.
· Keep your arguments as abstract and theoretical as possible. This will "send the message" that accepted theory overrides any actual evidence that might challenge it -- and that therefore no such evidence is worth examining.
· Reinforce the popular misconception that certain subjects are inherently unscientific. In other words, deliberately confuse the “process” of science with the “content” of science. (Someone may, of course, object that science must be neutral to subject matter and that only the investigative process can be scientifically responsible or irresponsible. If that happens, dismiss such objections using a method employed successfully by generations of politicians: simply reassure everyone that "there is no contradiction here.")
· Arrange to have your message echoed by persons of authority. The degree to which you can stretch the truth is directly proportional to the prestige of your mouthpiece.
· Always refer to unorthodox statements as "claims," which are "touted," and to your own assertions as "facts " which are "stated."