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For seven years, Bruce served as president of the Los Angeles chapter of the National Organization for Women (NOW) (1990-1996), the longest continuous tenure in the chapter's 30-year history. She mobilized activists locally and nationally on a whole range of issues, including women's image in media, child care, health care, violence against women, economics, and domestic violence. She also served two years on the board of directors for NOW, which she heavily criticizes in her last book. During the early 1990s, she spearheaded the campaign to bring awareness to the sexualized violence in the book American Psycho by calling for a boycott of all other books published by Knopf for one year.