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The Defense Department will pay private U.S. contractors in Iraq up to $300 million over the next three years to produce news stories, entertainment programs and public service advertisements for the Iraqi media in an effort to "engage and inspire" the local population to support U.S. objectives and the Iraqi government.
"There's a video piece produced by a contractor . . . showing a family being attacked by a group of bad guys, and their daughter being taken off. The message is: You've got to stand up against the enemy." The professionally produced vignette, he said, "is offered for airing on various [television] stations in Iraq. . . . They don't know that the originator of the content is the U.S. government. If they did, they would never run anything."
"If you asked most Iraqis," he said, "they would say, 'It came from the government, our own government.' "
Some inside the military itself have questioned the effectiveness of the defense program. "I'm not a huge fan" of information operations, one military official said, adding that Iraqi opinions -- as for most people -- are formed more by what they experience than by what they read in a newspaper, hear on the radio or see on billboards.