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The new technology, which is known as “automatically placed overlay advertising”, uses complex computer algorithms to find clear space, such as blue sky or blank walls, in video footage in which to display logos or messages.
The technology, which was developed for ITV by Keystream, a Californian company, is currently being tested in news footage on the broadcaster’s ITV Local website. If it is well received, and if regulations permit it, ITV hopes to transfer it to the television screen.
Originally posted by Alexander_Supertramp
On a more serious note, I find it rather sickening that advertisement companies, all corporations for that matter, care more about $$$ than anything. How do these people get so corrupt that they want to put ads DURING television shows?
Maybe one day they can come up with a way to send ads directly to your eyelids so everytime you blink you get a subliminal message directly in your own brain!