posted on Sep, 30 2008 @ 01:20 PM
The effort is to rely on source amnesia to instill a desired belief over a period of time. Source amnesia is basically when you recall a piece
of information, but have no idea where you heard it before. The human mind will often determine such information to be "fact."
For example, most people "know" that humans only use 10% of their brains. Nobody recalls where they heard that statistic, they just know they heard
it, and most people assume that it's true. Meanwhile, it's completely bogus. Cut out 9 tenths of your brain, and I assure you, you will not be
having a good day afterward.
Another interesting effect of "source amnesia" is that it also tends to make people forget the context in which they heard something. So the
Barack Obama denies being a Muslim
Barack Obama is a Muslim
Is Barack Obama a Muslim?
Would, a few months down the road, both be registered in the mind of somebody influenced by source amnesia as something like:
I heard that Barack Obama is a Muslim!
Source amnesia differs from regular amnesia because it is a normal function of the human brain. It does not require any type of injury or traumatic
experience to take effect. The brain is actually wired from the start to behave this way.
This is due to the split between short term and long term memory. The brain doesn't have enough room to store every piece of information it takes in,
so it tends to save the "important bits" in long term memory and let the "details" slip away as the short term memory is filled with new
This is especially problematic when reading the news, because the headline is usually the part we consider the "important bits," while the article
is the part considered to be the "details."
Source amnesia is often considered an excellent propaganda tool for this reason. If one entity (for example a mayor in South Carolina) wishes to
discredit another (for example, a presidential candidate,) they could draw attention to a silly rumor (for example, the possibility that candidate is
the antichrist.) Even if the resulting discussion widely and soundly discredits the rumor, months down the road people will often forget the
discussion and remember only the rumor.
Scary how sheeplike we people really are, isn't it?