Alright, this is not really a story, its more of an essay.
The other day I was flipping through a magazine at the discount art supply store, the lines are always long with us crazy artists seeing how basically
the only things we ever buy are food and art. The magazine, Tokion, had an awesome cover, so I snatched it up and skimmed through its pages. My eyes
were drawn to a beautiful graphic, olive green with some technical looking shapes, and a random flock of birds traveling off the page. Written were
the words "vive sin plan," live without a plan. My jaw dropped, I immediately fell in love with the piece, partially due to the fact that living
without a plan is the only plan I go by. Frantically scanning the page for the artist's name, I looked toward the bottom right corner when, lo and
behold, in a nice red square with a copyright symbol, were the words: Virgin Mobile.
Advertising has always been on my bad side, so much that if I take a liking to an ad, I will make a point out of not buying what it's trying to sell.
So what are we to do when even the non-profit artists are being used to create ads for giant, multi-million dollar corporations? This made me wonder-
should we applaud the efforts of corporations to become more artisting and making the cut throat world of economy a little more habitable, or should
we reject them even more for deceitfully using our world to drag us deeper into theirs? Is it really trying to send a good message, like "live
without a plan," or simply put more money into their backpockets? The line between art and profit is becomming less visible with every change of the
channel and turn of the page. Adapting a quote from a book definitely on the art side of the line, are they using their ads to promote life, or are
they using "life" to promote their ads? This goes not only for big buck corporations, but for nearly every aspect of our free-enterprise society.
Everything from clothing, bands, shows, and even art is attempting to blur that line between art and profit, as it is more and more difficult every
day to distinguish truth from hype, and real life from the "life" we are supposed to live according to culture, the media, and the economy.
Is it possible for us to merge the two contrasting worlds of art and profit into one, or is it fairy tale we are painting, or selling, to try and
believe? After staring the Virgin Mobile ad down for several minutes I asked, "Which world is this living in?" And I've come to the conclusion that
either the corporations are using roundabout ways to sell usout, or I'm reading too much into this.
I have a feeling its a mixture of the two.
[Edited on 29-3-2004 by John bull 1]