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Stop paying the Cisco Energy Tax!
Organizations around the world have collectively spent an estimated $6.1 billion(3) more on energy expenses in the last five years than they needed to. That's more than the gross domestic product of a small country. Why? Because too many customers are unknowingly choosing a networking solution that is highly energy inefficient.
Today, Nortel is getting louder about this message - telling the market in no uncertain terms that there is a better way, a more cost-effective way, to do business.
The $6.1 billion(3) number is simply sound math. Dell'Oro Group(4) research on installed data/voice networks, crunched through the Nortel Energy Efficiency Calculator, estimated how much it is costing businesses to stay with Cisco. Over a five-year period, businesses have paid $6.1 billion(3) more in energy costs to power and cool Cisco networks than they would have had they used a comparable Nortel configuration. This isn't hype - this is billions in potential savings lost that could be applied to deploying Unified Communications technologies that leverage the Web 2.0 applications to revolutionize business processes.
IDC estimates 12-15 percent of total energy costs for enterprises are network related. A Nortel data network consumes up to 40 percent less energy than a comparable network from the main competition, and can have a nearly 50 percent lower total cost of ownership(2).
There is no doubt that energy consumption needs to be a primary focus for companies throughout the world, but is Nortel taking too narrow an approach by attacking only Cisco in its campaign? Sure, this company is the dominant player in its market, but it is very likely that Cisco will come out with its own reply and its own energy efficient spin and Nortel may be forced to rethink its tactics. tmcnet
"I’m here at Interop and customers are getting the facts (verified by independent third parties) on Green networking (50% less energy consumption), on performance (20x better), on reliability (7x the resilience) and on TCO (50% reduction) of our networking solutions," blogs Nortel Enterprise Director - Tony Rybczynski.
"One customer (a School District) stopped processing an order for $2M of Cisco gear when they heard this story!"
"The bottom-line is that enterprises need to do due diligence and look at alternatives to Cisco in the data space. That’s exactly what this School Board is doing."
IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. Founded in 1964, IDG had 2006 revenues of $2.84 billion and has more than 13,000 employees worldwide. IDG offers the widest range of media options which reach more than 120 million technology buyers in 85 countries representing 95% of worldwide IT spending. IDG's diverse product and services portfolio spans six key areas including: print publishing, online publishing, events and conferences, market research, education and training, and global marketing solutions.
is this something consumers should look into?