posted on Sep, 10 2008 @ 06:20 AM
I'm not sure what theory would fit into this. So let me just explain what I am thinking about.
Piracy is, in fact, illegal. I don't care right now if it should be or not, but there is something in that that rings a bell on me.
Physical CD sales have indeed dropped from 588 million pieces to 500 million pieces. Music industries have all the right (and they *are* right) saying
that this is because of piracy. It is true, we just have to face it.
However, iTunes sold 1.8 *billion* tracks in same time. That 588->500 was from 2006 to 2007, I don't know what figures they have for our current
(2008) year. iTunes also have 60% market share, telling us that 3 billion tracks were sold.
It is not, then, a miracle that music industry are doing profits of a lifetime. They are however trying to battle against themselves by trying
to keep same old distribution model even when they are shown with a silver plate that there exist an another one that even does more profit.
I'm serious though, is there a theory that explains this?