posted on Sep, 9 2008 @ 08:45 PM
I must agree that soundtrack ads are the worst. However, I think the very fact of complaining about ad types is what drives them to be more
obnoxious. It also drives service provider economy. Think about it.
First, ads were just links on pages. That was not too bad since it was mostly just links on the side of the page. They didnt garner too much
Then they made thumbnails that were hyperlinked. They are more prominent and draw more attention to the market linked. That added more download time
to the already slow 56K modems that were the standard of the time. People complained about the net lagging. So, it was suffer or get faster
internet. Of course, you are going to upgrade as soon as it comes available.
Lets ramp things up with shockwave and flash ads. Now your poor computer and network have to deal with animation ads and all the clutter that comes
with rendering motion. Clunky crap computers on 1.5 meg DSL or 2 meg cable connections were lagged out by the graphical infusion.
Since this became such a sore subject of having static ads, the ever popular pop-up ad became all the rage. Wow, my screen no longer has to deal with
constant video feeds on my slow connection anymore. Now, why not deal with 3-6 screens of crap, all taking their precious time hosing up bandwidth
and bogging down the computer resources. "I would close them, but I cant until they finish loading." Solution? Get a faster computer and better
'internets'. DSL ramps things up to 3 megs, while cable flips them the "yew plucker" and takes things up to 5 megs. Pop-ups are still annoying,
but they load faster now, so I can close them faster and get back to business.
And now, here we are. A culmination of all that is unholy in the world of online advertising. Links dont always work. Thumbnails get a bit of
attention if they are designed correctly. Pop-ups are still the bane of virtual existence. Flash ads are so common that they barely get noticed,
almost like online commercials that never go away.
Here we are. Some guy in some bathroom stall somewhere had nothing better to do while he was recycling his chili fries and double cheeseburger, so he
thought about it. "What can we do to intrude our clients ads onto the virtual populace? There has to be a way to get their attention again."
AHHA! he must have cried. Audio encoded Flash driven video banner ads that pop-out on startup.
Truly a masterful stroke in the online advertising world. Clients would pay millions to be the most obnoxious, most intrusive, founders of this type
of technology. Not only does it take over the screen, but now even audio files are not safe from these monsters. Just like they code in commercials
for television, just insure that the recorded volume is set to a higher than normal level so that it will mask over anything else that is playing.
Since this has nothing to do with the speed of the networks anymore (for most people), now lets see how many people will pay someone to develop the
software and technology to combat these little devils. Remember, everything you get for free, you get twice as much of for cash.