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Why Google Has Lost Its Mojo -- and why you should care
August 25, 2008 (Computerworld) Google has gone from innovative upstart to fat-and-happy industry leader in what seems like record time. Put simply, the search giant has lost its mojo. That's good news for Microsoft, and it could affect how you use Google's cloud computing services.
Google looks as if it's on top of the world right now, holding an ever-increasing lion's share of the search market. So why do I think it's lost its mojo? Let's start with the way it treats its employees. Google's largesse has been legendary -- free food, liberal maternity and parental leave, on-site massages, fitness classes and even oil changes.
But according to a recent New York Times article, those days may be gone. Google recently doubled the price of its company-run day care, and when employees grumbled, top execs dismissed their concerns, according to the Times. The newspaper reported that Google co-founder Sergey Brin ignored the parents' concerns and complained that he was tired of employees who thought that they were to entitled to benefits such as "bottled water and M&Ms."