A 10th Planet found?

I must say that this is the first thing that I have heard about this. Why wasn't it a highly published thing. I would think that it's pretty signifigant.

Well it would have been on pretty much every news show and in almost every newspaper. It didn't sneak by without making waves

It isn't being harped on as firstly theres no pretty footage or pictures to show. Secondly it isn't really that big a deal. It isn't the first planetoid found drifting around at the edge of the solar system, and won't be the last. Just another big rock among many