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BRUSSELS, July 16 (UPI) -- NATO, the European-U.S. alliance, has hired a Coca Cola executive with experience in image-making and foreign policy to update its brand image.
Michael Stopford, a British-born U.S. citizen, worked for the United Nations and the British Foreign Office before joining the Coca Cola Company, The New York Times reported. He is expected to start work next month as NATO's deputy assistant secretary general for strategic communication services.
"We are acting on the basis of public support," said Jean-Francois Bureau, NATO's assistant secretary general for public diplomacy. "It was true for the Balkans, and it's more important for fighting terrorism. If people don't feel that there is a link between what the soldiers are doing and their own security, then legitimacy is at stake."