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SAN FRANCISCO — In the latest expansion beyond its main mission of organizing the world's information, Internet search leader Google Inc. hopes to orchestrate more fantasizing on the Web.
The Mountain View-based company unveiled a free service Tuesday in which three-dimensional software enables people to congregate in electronic rooms and other computer-manufactured versions of real life.
Google thinks Lively will encourage even more people to dive into alternate realities because it isn't tethered to one Web site like Second Life, and it doesn't cost anything to use.
After installing a small packet of software, a user can enter Lively from other Web sites, like social networking sites and blogs.