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Founded in 1996, the Interactive Advertising Bureau represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising.
The IAB has six core objectives:
Fend off adverse legislation and regulation
Coalesce around market-making measurement guidelines and creative standards
Create common ground with customers to reduce costly friction in the supply chain
Share best practices that foster industry-wide growth
Generate industry-wide research and thought leadership that solidifies Interactive as a mainstream medium
Create countervailing force to balance power of other media, marketing, and agency trade groups
For a complete list of IAB Members as well as the Councils, Committees and Working Groups who are actively shaping the interactive industry, please visit the IAB Member Center.
Media Mayhem - "fusing experience, strategy, technology and drive."
Media Mayhem Corporation is a full-service Advertising Representation firm. Our services include online and offline marketing, and event sponsorships. We specialize in building lifestyle-based advertising solutions for our clients and engaging consumer audiences through branded film, music, art, fashion, sports, technology, entertainment and lifestyle experiences, across niche vertical markets.
We are an advertising firm that goes far beyond a typical online advertising network. We represent all of our publishers on an exclusive site-specific basis allowing our advertising clients to customize their advertising and media buys. We allow our clients to pick and choose individual websites in order to meet their campaign’s target demographic.
We engage trade and consumer media by leveraging our access and relationships to position clients directly with the key elements that drive popular culture and create new markets of opportunity. We maximize client investments by delivering strategic insight, direct-access relationships and execution across our broad range of global resources.
We exercise professional program management throughout our enterprise to deliver flawless results, utilizing the latest in technology, creative services and design to produce cutting-edge environments and experiences for our clients – all turnkey and on budget.
We maintain a successful track record supporting major corporations with a wide range of strategic and tactical communications programs and projects.
Originally posted by biggie smalls
What made ATS want to join the IAB and why?
Originally posted by SkepticOverlord
We're about 305 months away from the first meeting or roundtable
Originally posted by marg6043
Well I have been annoyed by this pooping ads for a while now,
Originally posted by Jadette
is an ad that lays over the webpage, obscuring it, and you have to close them out.