posted on Jul, 6 2008 @ 03:28 PM
Television being a visual medium can rely on images to get a message across. I, too, wish that TV commercials would be more informative and less
dramatic, but the truth is that people buy products for image as much as they do for quality. I'm told that Dusenberg, if not the first to use this
technique, was the first to truly master it.
For example, do you know anyone who really needs an SUV? If yes, do you know more than five who do? How many people do you know who own SUVs ever do
anything more adventurous than jump a curb to park when the parking lot if full or cross a ditch to get off the interstate during a traffic jam?
I would be willing to bet bus fare that somewhere near 95% of SUV owners would be better served and safer in a mini-van, but as we all know, mini-vans
are not nearly so cool as an SUV.
Why are mini-vans not as cool as SUVs? Well, partly because SUVs look so damn rugged sitting atop a three hundred foot butte or with Mt. Everest in
the background and because men with deep voices and three days growth of beard tell us that SUVs will turn Casper Milquetoast into Indiana Jones.
Image is what people want and images sell that better than anything.
[edit on 2008/7/6 by GradyPhilpott]