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A mayonnaise ad that shows two men kissing has been withdrawn from television after 200 viewers complained that it was offensive.
Heinz, which makes the New York Deli Mayo featured in the commercial, pulled the advertisement less than a week into its expected five week run, in response to the criticism.
Viewers told the Advertising Standards Authority (ASA) that the ad was inappropriate and unsuitable for children to see. The ASA has not yet decided whether to launch an investigation.
Originally posted by DJMessiah
That could turn out to be a marketing disaster. Whoever the marketers were who made the commercial should have known that such controversy would occur in a conservative nation.
Instead, they could have made the guy kiss the other guy on the cheek. It would have saved Heinz all the money from making another commercial.
Originally posted by Xeros
One things for sure, this ad's got more attention than it ever would have had it not been banned. I've seen discussed it on a few popular sites now including news. A clever plan perhaps or just unintentional viral?
[edit on 27-6-2008 by Xeros]