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Heinz pulls mayonnaise ad over gay kiss furore

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posted on Jun, 27 2008 @ 12:18 AM
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Heinz pulls mayonnaise ad over gay kiss furore


www.timesonline.co.uk

A mayonnaise ad that shows two men kissing has been withdrawn from television after 200 viewers complained that it was offensive.

Heinz, which makes the New York Deli Mayo featured in the commercial, pulled the advertisement less than a week into its expected five week run, in response to the criticism.

Viewers told the Advertising Standards Authority (ASA) that the ad was inappropriate and unsuitable for children to see. The ASA has not yet decided whether to launch an investigation.
(visit the link for the full news article)




posted on Jun, 27 2008 @ 12:18 AM
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I watched the video which is here:



And I don't really see what's so offensive. It is a nonchalant kiss between to guys in the commercial. So what?

www.timesonline.co.uk
(visit the link for the full news article)



posted on Jun, 27 2008 @ 12:21 AM
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ehh, I like Kraft best anyway!!!LOL! I cannot watch the video, but I get the gist of what it may have been like, and I dunno, but I think the world is still not ready for the gay male population to be public with their affections yet.



posted on Jun, 27 2008 @ 12:26 AM
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LOL!

That add is totally awsome!!! If only more adds like that. And two thumbs DOWN for the intollerant people who shut it down.



posted on Jun, 27 2008 @ 12:26 AM
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OMG! it a sin! two men kissing

There nothing wrong with two men kissing, So what the big deal.

I think the ad was wonderfull.
To bad they had to pull it.



posted on Jun, 27 2008 @ 12:41 AM
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That could turn out to be a marketing disaster. Whoever the marketers were who made the commercial should have known that such controversy would occur in a conservative nation.

Instead, they could have made the guy kiss the other guy on the cheek. It would have saved Heinz all the money from making another commercial.



posted on Jun, 27 2008 @ 12:47 AM
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Wow from the reaction I thought it would be more of a romantic sort of kiss. This was obviously just a joke and the kiss was the punchline, I don't see what all the fuss is about.



posted on Jun, 27 2008 @ 12:47 AM
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I admit that I am a bit "homophobic" I guess you could say. I even have gay friends that I grew up with, but seeing two men kissing still turns my stomach generally.

Having said that, I think that commercial was pretty funny. I wonder if the real outrage may have come from the gay community, who might have seen the ad as poking fun at them?

All in all, I've seen a lot worse ads out there.




posted on Jun, 27 2008 @ 12:49 AM
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That was actually a pretty good commercial. It probably would have been very succesful too if it werent for indignant whiners with nothing better to worry about.

Now I'm off to make myself a ham sandwich (seriously).



posted on Jun, 27 2008 @ 12:58 AM
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Originally posted by DJMessiah
That could turn out to be a marketing disaster. Whoever the marketers were who made the commercial should have known that such controversy would occur in a conservative nation.

Instead, they could have made the guy kiss the other guy on the cheek. It would have saved Heinz all the money from making another commercial.


Yeah, good point. My question is why someone would approve a commercial like this when they know it would be offensive and end up having to pull it?
Just lack of proper planning if you ask me.



posted on Jun, 27 2008 @ 01:07 AM
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Well I don't really have a moral dilemma with it or anything political to say about it.


My only issue is that I don't really want to spend the rest of my life mentally associating gay men with the use of mayonaise.


It could get old....trying to make sandwiches and whatnot



Why couldn't it be mustard or cheeze whiz or something else....anything but mayonaise....yikes.



posted on Jun, 27 2008 @ 01:26 AM
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One things for sure, this ad's got more attention than it ever would have had it not been banned. I've seen discussed it on a few popular sites now including news. A clever plan perhaps or just unintentional viral?

[edit on 27-6-2008 by Xeros]



posted on Jun, 27 2008 @ 01:54 AM
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Originally posted by Xeros
One things for sure, this ad's got more attention than it ever would have had it not been banned. I've seen discussed it on a few popular sites now including news. A clever plan perhaps or just unintentional viral?

[edit on 27-6-2008 by Xeros]


You raise an excellent point, and it's very possible that this was planned for the sake of higher distribution. Let's think of it this way; they would have known full well that it would cause controversy. Now the article claimed that two hundred viewers claimed it was offensive. That's not really a lot of people, and certainly not enough to merit canceling a television advertisement. It just seems illogical to knowingly make a commercial that will be controversial and then pull it after a mere two hundred complaints. They really should have been prepared for some kind of backlash. I could see it if they were getting petitioned by the thousands, but this is a very small group to pull an ad for.



posted on Jun, 27 2008 @ 06:51 AM
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The people who complained missed the point of the advert, the "New York" guy is actually the mum, but as the advert is for NewYork mayo, they used some thing that every body would associate with NewYork straight away, a bloke with the distinctive NY accent. It's sad imo, it would have been Muslims that complained about this IMO.



posted on Jun, 27 2008 @ 09:33 AM
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Heinz should stick to making Ketchup, the ad's banning probably had a lot to do with Bill O'reilly's rhetoric.

Anyhow Heinz is for Ketchup, French's is for Mustard, and Kraft is for Mayonnaise, that's just how it is. So the ad is a waste anyhow



posted on Jun, 27 2008 @ 09:54 AM
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That ad is an abomination. The presence of the children calling the New York deli man "Mom" makes it so. The gay kiss is abominable as well, but the least of the offenses committed in the ad, imo.

Another attack on the American family structure, this time under the guise of commercialism and humor.

Sick.



posted on Jun, 27 2008 @ 10:11 AM
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Really sub-par decision by the advertising executives.

Morals aside, they could really have saved Heinz a lot of trouble and money but just making the man kiss the "mom"/deli man on the cheek instead.



posted on Jun, 27 2008 @ 10:16 AM
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I personally don't think its up to Heinz to try to get the mainstream to accept 'gay parents'.

The commercial is just uncomfortable. It's a forced kiss, it would even be a strange kiss for a hetero couple to engage in on a commercial.

Sorry, but mayo and gay men just don't seem like a very good combo for network TV!



posted on Jun, 27 2008 @ 10:39 AM
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I think it's sick and disgusting. I'm sick of everyone being tolerant of everything. I'm offended by seeing children in the ad , suggesting to be tolerant of gay adoption. And mayo of all things.



posted on Jun, 27 2008 @ 10:48 AM
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All in all a pretty good ad, but it could have had a more acceptable ending.

Handing over the credit cards or cash so that 'mum' could have gone shopping for example.
Done right a little more humor would have been interjected.


Anyway, I'm a Best Foods mayo fan - Hellmans east of the Rockies - and don't care for other brands.

Gotta admit though, I'll grab a jar of the NY Deli Mayo next time I hit the market.


Along these same lines, ever make your own mayo?
A blender and a few ingredients will do it.

Don't make too much, it doesn't last as long as the commercial stuff and be sure to store it in the fridge.



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