reply to post by Buck Division
I'll tell you what, Buck, just for you we'll let ATS go at the bargain basement price of $75,000,000.00 USD in cash plus the following:
We (The Above Network, LLC) retain 20% ownership, all of our existing restrictions on advertisers (especially the one where we will never allow ANY
advertiser/investor or anyone else, dictate, limit or control the content in any way) and our existing Terms and Conditions remain in force for at
least the next ten years.
Seriously though, this site being the core of the first UGC "Media Ecosystem", it's value is much greater than the site would be if it were a stand
Even as a stand alone site it's realistic, current market value is in the $10,000,000 - $20,000,000.00 range to the right buyers.
WRT "hardware costs", there's only two ways to go, a data center (a few thousand a month for unlimited bandwidth and load balanced clusters of quad
core servers) which is what we use now... OR... purchasing our own server rack/hardware, running it ourselves and accessing the backbone directly.
That's where we are headed and might be our next "big move". Revenues and traffic will determine if that's sensible yet or not.
ATS has grown so much and so consistently that we've had to do a major hardware upgrade twice a year for the past four years. We are getting close to
reaching the point that it's more economical for us to have our own server shack. While that set up is a big expense upfront ($50,000.00 - $80,000.00
USD) it's much cheaper per month. It's all about how long the ROI takes on the hardware purchased.
Say for example, we spend $60,000.00 setting up the new system and the recurring, monthly expenses are $3,500.00 (service contract for tech support,
electric bill, real estate, etc...). If our current monthly expenses are $6,000.00 we would only realize a $2,500.00 a month "gain" with which to
pay back the $60,000.00 in up front costs. That wouldn't be worth it since the hardware we bought would most likely be obsolete before we ever got a
return on it.
But, if our next big upgrade in the data center is going to cost $12,000.00 a month the deal outlined above becomes very much worthwhile.