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NebuAd provides a deep-packet inspection appliance that sits on the network of an ISP. The appliance tracks information about the type of sites a user visits and serves up ads against that information. The company got a lot of attention after Charter Communications signed a deal to test the technology.
One of the biggest issues with the technology highlighted in the report include a consumer’s inability to truly opt out of having his Internet communications intercepted.
Our products do not require ISPs to provide us with access to their records regarding end-users’ personal information. NebuAd delivers its services without collecting and using personally identifiable information such as the following:
Social Security Numbers ⁄ Social Insurance Numbers
Numbers associated with your health plan insurance or other coverage
Financial information, including credit card numbers, login IDs, passwords, or bank account numbers
We will specifically not store or use any information relating to confidential medical information, racial or ethnic origins, religious beliefs, or sexuality which are tied to personally identifiable information (“sensitive personal information”).
While NebuAd does not require or process any end-user personally-identifiable information for the purpose of delivering advertisements, our partners may have different privacy practices than our own. We encourage you to read our partners’ individual privacy policies.
Occasionally, we may share with third parties certain pieces of aggregated, non-personal information about end-users, such as the number of users who visited a certain website, or how many of them clicked on a particular advertisement. This information does not identify end-users individually.
We sometimes use third party contractors who may be given access to any information we have so they may perform tasks that might otherwise be done by our employees. These contractors, however, have no rights to use such information for purposes other than to perform services for us, and are required to hold such information in strict confidence.
We may also disclose information we have collected when we have a good-faith belief that access, use, preservation or disclosure of such information is reasonably necessary to:
Satisfy any applicable law, regulation, legal process, or governmental request
Enforce applicable Terms of Services including investigation of potential violations thereof
Detect, prevent, or otherwise address fraud, security, or technical issues
Protect against imminent harm to and individual’s safety or rights
If NebuAd becomes involved in a merger, acquisition, or any form of sale of a majority or all of its assets, any information we have collected may be one of the assets transferred.
The information we collect is stored and processed on NebuAd’s servers in the United States. As a result, that information may be subject to access requests by governments, courts or law enforcement.
NebuAd is an online advertising company based in Redwood City, California, with offices in New York and London and is funded by the investment companies Sierra Ventures and Menlo Ventures. It is one of several companies developing behavioral targeting advertising systems, seeking deals with ISPs to enable them to analyse customer's websurfing habits in order to provide them with more relevant, micro-targeted advertising. Others include Phorm and Front Porch.
Originally posted by Willbert
Who would those other institutions be?
How do the police find out if you've been downloading & what are the fines??
Most people that download things here and there don't get caught. The people who do get caught are the ones that are sharing large amounts of songs's video etc.
Q9. With these amendments, how will Canada compare with its international trading partners?
A. The bill will bring Canada in line with its G7 partners and most of the major economies of the Organisation for Economic Co-operation and Development (OECD) and ensure that Canada's copyright protection will be among the strongest in the world. At the same time, several aspects of the bill are unique to Canada, such as the amendments that address the liability of ISPs and the specific exception for the educational use of publicly available Internet material.
Internet Service Providers (ISPs)
Q10. Why did you choose to limit the liability of ISPs?
A. The government is of the view that those who post infringing material should be liable for copyright infringement and not those who enable access to, and use of, the Internet. Thus, to the extent that ISPs are only intermediaries that enable or facilitate connectivity, the bill clarifies that they are not liable. By providing this legal clarity for ISPs, this approach will continue to encourage the growth of Internet services in Canada.
Notwithstanding, ISPs will be required to discourage infringing uses of their facilities by participating in a "notice and notice" regime. Under this regime, an ISP will be required to forward any notice it receives from a copyright owner to a subscriber who is alleged to be engaging in infringing activities online. ISPs will also be required to retain a record containing the information that would allow the subscriber to be identified in any court proceedings that may ensue. This is important because ISPs are often the only parties that can identify and warn subscribers when they are being accused of infringing copyright. ISPs that fail to retain such records or to forward notices would be liable for civil damages. Under Canadian law, the courts have the ability to order that access to infringing material be blocked in appropriate cases.
Q11. Why has the government chosen a "notice and notice" approach rather than the U.S. "notice and takedown" approach for ISPs?
A. A "notice and takedown" regime typically requires an ISP to block access to material upon receiving a notice from a rights holder that alleges such material to be infringing. No court order is required. A drawback of "notice and takedown" is that it typically applies only to materials posted on websites. It is not well-suited to files shared on P2P networks, arguably the most prevalent source of infringing material, since the files are actually located on the computers of the persons engaged in sharing.
In contrast, the proposed "notice and notice" regime, which is current industry practice, better addresses P2P file sharing. A number of copyright owners who have used this regime have generally expressed satisfaction with the effectiveness of the approach.