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Want to buy a day's worth of carbon offsets with your chocolate bar? How about donating to breast cancer research with your breath mints? Candy with a conscience is one of the latest trends to come out of the annual confectioner's convention as manufacturers jostle to grab the attention of consumers on increasingly crowded store shelves.
New Zealand's Bloomsberry chocolates had been selling trendy, tongue-in-cheek chocolate bars in the United States for less than two years when they were approached by Whole Foods to develop Climate Change Chocolate.
Marketed as the "first taste of a lower-carbon lifestyle," Bloomsberry donates 55 cents from each bar to TerraPass to pay for 133 pounds of carbon offsets, which is the average American's daily carbon impact.
"We've sold enough in the first quarter that it's comparable to taking 900 cars off the road for a year," said Kerry Laramie, vice president sales and marketing for Bloomsberry's US division.
"That's 9.3 million pounds of carbon offsets."
Originally posted by Majic
"If you don't believe in Carbon Offset Chocolate, then you're worse than a Holocaust denier!"
Originally posted by Earthscum
I am utterly confused here...
First of all, I really don't understand the carbon credits at all... one company goes green so another can pollute more? How does that reduce carbon emissions?!?
Secondly, the candy is, quite obviously, made of sugar. Sugar cane fields are burned before harvesting, which adds ALOT to the environment... even with the idea that the plant absorbed as much carbon as is given off during the burning, you are still adding carbon right back into the atmosphere. Hello?
I don't know... it all just seems like a great big pyramid scheme to me, but that's my thought on it.
Also, I'll reiterate what was said before: Shipping the candy causes pollution.
Sugarcane is harvested mostly by hand or sometimes mechanically. Hand harvesting accounts for more than half of the world's production, and is especially dominant in the developing world. When harvested by hand, the field is first set on fire. The fire spreads rapidly, burning away dry dead leaves, and killing any venomous snakes hiding in the crop, but leaving the water-rich stalks and roots unharmed. With cane knives or machetes, harvesters then cut the standing cane just above the ground. A skilled harvester can cut 500 kg of sugarcane in an hour.
With mechanical harvesting, a sugarcane combine (or chopper harvester), a harvesting machine originally developed in Australia, is used. The Austoft 7000 series was the original design for the modern harvester and has now been copied by other companies including Cameco and John Deere. The machine cuts the cane at the base of the stalk, separates the cane from its leaves, and deposits the cane into a haulout transporter while blowing the trash back onto the field. Such machines can harvest 100 tonnes of cane each hour, but cane harvested using these machines must be transported to the processing plant rapidly; once cut, sugarcane begins to lose its sugar content, and damage inflicted on the cane during mechanical harvesting accelerates this decay.