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Originally posted by insite
Check the ingredients on that bottle of Dasani next time. Notice something weird?
Yeah it contains sodium, it's water that makes you thirsty. Absolute marketing genius!!
The recipe for Coca-Cola is a jealously guarded secret but the main ingredient for Coke's new British drink couldn't be more transparent - London tap water.
Coca-Cola Company spokesperson Judith Snyder said on Tuesday that Dasani, Coke's attempt to tap into Britain's Ł1-billion-a-year bottled water market, took its raw material from the water mains in Sidcup, South-East London.
But British newspapers greeted Dasani with derision. The Daily Mail fumed at "How Coca-Cola is selling water from the tap at 95 pence (about R11) a bottle," while the Times said archly: "It's the real thing... Coke's tap water from Sidcup".
Newspapers contrasted the 95 pence cost of a half-litre bottle of Dasani with that of mains supplier Thames Water, which charges customers 0,03 pence for same amount.
In the United States, Dasani, which launched in 1999, is the second-best seller in the bottled water market, after Aquafina, another purified water product, Snyder said. Aquafina is made by arch rival the Pepsi-Cola Company.